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Sustainable business practices are the future. Companies must align with their values to succeed. The steps towards long-term thinking are not hard, but they are necessary. You should use long-term thinking as part of your strategy, not as a tactic in itself.

Sustainable business practices are the future.

The future belongs to those who think long-term.

This isn’t just a platitude; it’s the truth. If you want your business to thrive, then you need to adopt sustainable practices now. And if you don’t, well…you can say goodbye to your competitive advantage and hello to losing out on customers who care about sustainability issues.

Companies must align with their values to succeed.

In order to succeed, companies must align their values with their business model. The same goes for customers, employees and the community at large. The more you can align these four sets of values (your own company’s, your customers’, your employees’ and those held by the community), the more sustainable your company will be over time.

In order to do this successfully, we need to understand what sustainability means in each context. For example:

  • A sustainable business model is one that is not only profitable but also has a positive impact on society and environment over time;
  • A sustainable customer experience is one where customers feel connected to the brand through meaningful interactions;
  • A sustainable employee experience involves creating an environment where people enjoy working together towards common goals while also feeling empowered as individuals within that organization;

The steps towards long-term thinking are not hard, but they are necessary.

Long-term thinking is not a new concept. The idea that we should think about the long term and not just today has been around for centuries, but it’s not always easy to put into practice. There are many ways you can start thinking more long-term:

  • Think about your values and goals before making any decisions or taking action–what do you want from life? What are your priorities? What would make a difference in your life, or the lives of others? These questions may seem abstract at first, but answering them will give clarity about what matters most in your life today and help guide future decisions with this knowledge in mind
  • Make sure everyone involved understands their role within an organization or project–whether they’re working towards an end goal together as a team (and if so what that looks like), or if they’re contributing smaller pieces towards something bigger than themselves

You should use long-term thinking as part of your strategy, not as a tactic in itself.

Long-term thinking is not a tactic, it’s a strategy. A tactic is something you do in the short term to achieve your goals; a strategy takes into account long-term effects and builds them into your approach from the outset.

Long-term thinking is not just about looking at things from a longer perspective than usual – it requires us to have an integrated understanding of how all parts of our business interact with each other over time, rather than just focusing on individual projects or initiatives in isolation. It also means making informed decisions based on past performance data (rather than only current trends) so we can anticipate future needs better than competitors who are still stuck in short-term mode.”

You can use long-term thinking to guide your sustainable business practices

In order to make long-term thinking a part of your strategy, not a tactic in itself, you have to start by aligning your business with your sustainable values.

To do this you need to ask yourself: What do I care about? How can my company be part of the solution? What are the goals I want to achieve and how can they be achieved through our work? Once these questions are answered, it becomes easier for everyone involved with the company (employees and customers alike) understand why sustainability matters for them personally as well as for society at large.

Once these questions have been addressed from both sides–you as an individual/owner/manager and others within your organization–it’s time for action! It may seem like there are too many things happening right now that require immediate attention; however, if we all take small steps towards making our businesses more sustainable today while also taking into account tomorrow’s challenges as well then we will find ourselves well prepared when those times come knocking on our doors unexpectedly!


Long-term thinking is vital to the success of a sustainable business, but it’s not enough. You need to take action, too. The good news is that there are some simple steps you can take to incorporate long-term thinking into your company’s practices and strategy. These include: